On April 1st, Al Faisaliah Group’s Modern Electronics Company (MEC) opened a new consumer electronics retail concept in Granada Mall, Riyadh. The store provides a proposition not available elsewhere: the latest tech, the best brands, and a premium in-store experience. Alongside MEC’s partner brand Sony, consumers can buy the latest products from Apple, HP, Beats, Bose, GoPro, Samsung, Changhong, HTC, among other leading brands. Core to the concept is innovation. New consumer electronics categories such as 3D printing, wearable and home automation are available for the first time under one roof in Saudi Arabia. The store also carries the largest range of accessories, from cases to cables to peripherals and print supplies. Service is another important differentiator, with friendly, impartial, knowledgeable staff on hand to help consumers make the best purchase decisions. Said MEC Retail Director, “While the Saudi tech consumer continues to become more sophisticated, existing retailers are not well serving this emerging market. We saw the opportunity to provide these discerning buyers with a superior experience, from a brand, product and technical support perspective. And early feedback from customers have been extremely encouraging. We think the concept will help redefine the consumer electronics retail market in Saudi Arabia.” The Modern Electronics store is open 9:30am to 10:30pm weekdays and Saturdays, and noon to 10:30pm on Fridays. It is located opposite Carrefour in Granada Mall, exit 9, East Ring Road.