Consumer electronics sector Al Faisaliah Group was founded on the Consumer Electronics industry. In 1970, the Group began operating the distributorship of Sony products in the Kingdom, supplying transistor radios, tape recorders and black & white televisions. In 1971, the professional electronics business (now Modern Media Systems) was established to handle Sony Professional products serving the media requirements of various government Ministries. The business has grown remarkably over the intervening years and now constitutes Al Faisaliah Group’s largest sector. The business has become much more diversified: although Sony remains a core partner, the sector now supplies a wide range of electronic products and solutions to consumers, businesses and government. The sector contains four market-facing companies under the E&S Holding Company umbrella.

E&S Holding Company subsidiaries include:

Modern Electronics Company (MEC) is focused on Sony, distributing and retailing Sony products and accessories across Saudi Arabia. MEC carries Sony’s full consumer portfolio: Audio-Visual, Mobile and Gaming. Other MEC partner brands include BenQ for projectors, monitor and interactive panels, Zowie and Logitech for accessories, Jawwy for mobile operator services, and Disney, Square Enix, Namco Bandai, Konami and Take-Two for gaming software.

Modern Media Systems (MMS) is the professional electronics company focused on providing engineering, supply, installation and training and turnkey solutions for business and government customers. MMS lines of business include Integrated Security Systems, Professional Audio-Visual and Broadcast, Lighting, Electronic Test & Measurement, and Radio Telecommunications.


First Distribution Company for Electronics (FDC)
is a new sector company focused on the distribution of multi-brand consumer durables. FDC carries several brands in consumer electronics, home appliances and air conditioning, including Electrolux and Changhong.

E&S Logistics Company manages the sector’s logistics, supply chain and distribution assets and personnel. This business serves all sector companies, bringing greater responsiveness, coverage and efficiency to all companies and customers.