ALFA Co: was established in 2003 through the acquisition of Steak House, a locally-developed Steak House concept operating a chain of three restaurants at that time. Under Al Faisaliah ownership Steak House grew steadily and now runs a dozen restaurants across Saudi Arabia, serving more than 2 million customers each year, with a team of 1,200 employees.
STEAK HOUSE: successfully competes against the largest international rivals in this concept, with double-digit same-store growth over the last three years, earning higher customer satisfaction ratings than international chains, and in 2010, 2011 and 2013 winning the Saudi Excellence in Tourism Award for “The Best Casual Dining Restaurant in Saudi Arabia.” For more on Steak House visit our website click here. | Twitter | Facebook |
PIATTO: is a ‘Fresh Italian Dining’ concept now famous for its great value: generous portions of high quality Italian food, great service, a family-friendly ambiance, all at a reasonable price. There are now four Piatto restaurants in Saudi Arabia, one each in Jeddah and Khobar and two in Riyadh with two additional locations launching by mid-2014. Piatto restaurants are among the busiest full-service restaurants in the Kingdom with per unit traffic of up to 35,000 guests a month in a single location. In 2012. For more on Piatto visit our website click here. | Twitter | Facebook |
PIATTO EXPRESS, PIATTO GELATO: As sub-brands of PIATTO, ALFA has developed new businesses operating under the PIATTO GELATO label (Authentic Artisan Italian Ice Cream) and PIATTO EXPRESS, a fast-casual Gourmet Pizza concept that also features PIATTO’s popular salads, sandwiches and its upscale line of PIATTO GELATO ordered for take-away or a quick healthy meal. click here.
FireGrill: ALFA launched In August 2013 its latest brand, FireGrill, a fast-casual Fresh Mex concept that specializes in custom-built fajita burritos, tacos, rice bowls and fresh salads, with a choice of fire-grilled Chipotle chicken, shrimp, steak, Barbacoa beef or vegetarian. This first restaurant opened in Hitteen Plaza, Prince Turki Bin Abdulaziz Road in Riyadh. A second branch has opened on King Abdul-Aziz Rd, Exit 5, Riyadh. For more on FireGrill visit our website click here. | Twitter | Facebook |